Proyecto CaixaBank

Proyecto Creación de assets digitales

CaixaBank Consumer Finance es la parte de CaixaBank especializada en financiación a particulares y a empresas. Tienen una amplia gama de productos: desde líneas de crédito de hasta 3.000€, préstamos personales de hasta 15.000€ o tarjetas con hasta 3.000€ disponibles en la cartera o smartphone del cliente para el día a día.

Cliente
CaixaBank
Servicios
Creación de assets digitales
Año
Desde 2016
Web
https://www.caixabankpc.com/

Desde el año 2016 hasta la actualidad se le ha ofrecido apoyo en la creación de assets digitales: mailings, dípticos, posters, landing pages de productos y landing pages de partners, banners para campañas digitales y vídeo tutoriales de las aplicaciones móvil.

Partners estratégicos

CaixaBank Payments & Consumer tiene partners estratégicos con los que trabaja su comunicación y difusión del servicio. Desde Netsense hemos trabajado con:

Kymco
Ikea
MediaMarkt
Fnac

Uso de la gamificación

Especialmente realizando campañas de email marketing, así como el diseño y maquetación de landing pages.

En el caso de MediaMarkt, también se les planteó el uso de la gamificación para atraer leads, una estrategia que hoy en día la tienen implementada.

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