Abbvie

Proyecto Estrategia digital para la difusión de GlobaLLC

Cliente
Abbvie
Servicios
Comunicación digital de GlobaLLC
Año
2019
Web
http://www.globallc.es

En Netsense hemos realizado toda la comunicación digital de GlobaLLC, iniciativa estratégica de salud para el abordaje integral de la leucemia linfocítica crónica (LLC). Se ha diseñado un minisite que ha permitido a laboratorios Abbvie y la Cátedra de Evaluación de Resultados en Salud de la Universidad Rey Juan Carlos dar a conocer el primer documento de consenso respaldado por 20 destacadas Sociedades Científicas y Asociaciones de Pacientes para el abordaje del paciente con LLC.

Además del minisite, hemos producido un video GlobaLLC para Abbvie, donde todas las personalidades que contribuyen en GlobaLLC explican la importancia del proyecto. Desde Netsense también coordinamos toda la difusión de la iniciativa en LinkedIn y otras acciones de marketing directo interactivo; así como a través de las sociedades científicas vinculadas a la iniciativa.

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