La vivienda prime en España: el reto del digital

Real Estate 2022

«La percepción de premium no sólo está en la memoria de calidades, los renders o el salesfolder, sino en el trato digital que incluye el encontrar rápido la información desde una búsqueda en Google, un naming aspiracional y coherente presente desde la Valla Perimetral hasta el SEM, una llamada y seguimiento del lead en tiempos exigentes, multiplicidad de formas de realizar la visita más allá de la visita presencial hasta un flujo de mails trabajados desde un tono de comunicación y una imagen acorde al posicionamiento de marca».

Cristina Singla. CEO Netsense

¿Qué información de valor hay en el estudio?

Se han estudiado 29 parámetros de las principales comercializadoras y promociones premium activas en España, analizando desde diferentes perspectivas: comercialización, branding, experiencias interactivas, assets digitales, campañas online y sostenibilidad.

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